You Are Beautiful
Who, what, where, when, why? Five codes to keep in mind when you’re writing a press release, or a short news item, but also starters on the daily menu of a natural born wonderer like I am. So when I decided to post something about You Are Beautiful, I first wanted to contact the organization to find out more about the initiators behind this unique project and what motivates them to run it. But I didn’t.
You Are Beautiful is about spreading a positive message into the world by using advertising tools, like stickers or billboards, and, as the statement on the website says: “Intention is the most important aspect of the You Are Beautiful project in its idea of purity. Nothing is sacred. Everything that has a perceived value becomes commodified. We work extremely hard that this message is received as a simple act of kindness, and nothing more.” That convinced me to ask the people only for permission to use their pictures on my blog. It’s not about who’s behind this message, it’s just about the message. You Are Beautiful should be sticked on every mirror and we should say the words more often to the people we love or to those strangers we feel they might need it.