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The Premsela Design Forum on Repairing

April 2, 2009

I’m currently working on a very interesting PR project for Premsela:

The Premsela Design Forum on Repairing
a discussion on the value of repairing things in a throwaway society

Recycling is a contemporary code word people often use when talking about responsible, conscious production. At its Milan design forum on Wednesday 22 April, Premsela, Dutch Platform for Design and Fashion, will focus attention on an all-but-forgotten alternative path to reuse: repairing broken and damaged items.

Renowned speakers including Piet Hein Eek (designer), Corinne Poux-Bernard (Director of Innovations, Hermès), Satyendra Pakhalé (cultural nomad) and Joanna van der Zanden (Artistic Director, Platform21), led by moderator Marco Bevolo (independent author), will share their views on the value of repair in the context of the global economic crisis.

The Premsela Design Forum will be introduced by the Dutch Minister of Culture, Ronald Plasterk.

Repairing is environmentally friendly, but it also changes the relationship between object and user from superficial to enduring and unique. To repair is to restore and renew. When a missing or broken part is replaced, a product’s character can change radically. Countless repair manuals and links to repair sites can be found on Planet Green and YouTube. At the Premsela Design Forum, our point of departure will be the cultural and social aspects of repair.
www.premsela.org 

Stop Recycling. Start Repairing.
“Make your products live longer! Repairing means taking the opportunity to give your product a second life. Don’t ditch it, stitch it! Don’t end it, mend it! Repairing is not anti-consumption. It is anti-needlessly throwing things away.”

This is the first line of the Repair Manifesto written by the Amsterdam design centre Platform21 for its project Platform21 = Repairing. The manifesto has been disseminated and picked up by weblogs, designers and consumer programmes. In addition, 20,000 copies will be distributed during 2009 Milan Design Week. Through an exhibition, workshops, lectures, repair clinics and a competition, Platform21 = Repairing  investigates how repairing can become a contemporary activity again. The project runs through 30 August 2009. Platform21 is an initiative of Premsela and ING Real Estate. 
www.platform21.com

Design.nl Launches Special Mobile Tool
In 2009, exhibiting designers and brands from the Netherlands will once again be amply represented in Milan. Through Design.nl, Premsela is making their exhibitions accessible to journalists and other visitors. Essential information will be available at Design.nl/salone from April 2009. This year for the first time, the site will be viewable by mobile telephone through Mobile.design.nl. With the help of Google Maps, Design.nl/salone will immediately let you see where the exhibitions are and assemble your own selection. And of course, Design.nl will provide daily updates from Milan during Design Week and afterward. 

Thonet repaired by Harco Rutgers (Photography Leo Veger)

Thonet repaired by Harco Rutgers (Photography Leo Veger)

Premsela Design Forum on Repairing

Milan Design Week, Wednesday 22 April 2009

Romeo Gigli Café
Via Angelo Fumagalli 6, Milan (metro: M2, stop: Porta Genova / tram 2 / bus 74)
Doors: 6.30pm
Discussion: 7.00pm (preceded by an introduction by Dutch Minister of Culture Ronald Plasterk)
Cocktails: 8.30–10.00pm
Free admission 

When you’re in Milan during the Design Week / Salone del Mobile and you would like to attend the Premsela Design Forum, please contact me at info@kirstinhanssen.nl
 

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