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Don’t step on my re-suede shoes

September 16, 2011

Wouldn’t it be great when fashion pieces or other goods have no longer a special label that says ECO or FAIRTRADE, simply because goods are made under human and environmentally friendly circumstances? Shouldn’t it be naturally that all things produced are made with respect for life and nature? Unfortunately it isn’t, but these days you can be a conscious customer and buy great stuff without feeling guilty afterwards (of course you first ask yourself do I really, really need this article? And second question: can I find it somewhere in a secondhand edition?).

When it comes to buying a new pair of sneakers and you want to be sure that they are at least made earth friendly, take a look at these new Puma Re-suede shoes. Puma’s sustainability targets for 2015 is that 50% of its international collections should be made from sustainable materials. The unisex Re-suede is made of synthetic suede material that is comprised of recycled polyester fibers (solar panel & plasma TV scraps, to be exact) and the outsole is a one-two punch of natural rubber and rice husk, a natural bi-product of the food industry. The sockliner, laces, and sub-lining are also made from recycled materials.

Puma claims that the Re-Suede saves 15 tons for every ten thousand pairs shipped, dramatically cutting the amount of fossil fuels used and total carbon footprint. It also comes in the so-called Clever Little Bag, a sustainable packaging. Puma couldn’t confirm in what country the shoe is made as I was wondering if this great eco trainer is also made under decent working conditions.

Available from mid September for 85 euros in selected premium sneaker stores only.

One Comment leave one →
  1. Hans Willems permalink
    September 21, 2011 6:00 pm

    Never step on my -whatever-colour-shoes, i got corn on my toes….

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