Skip to content

UNHATE campaign by Benetton

November 16, 2011

Benetton started a new campaign and foundation, called Unhate. By using ‘the kiss’ – an universal symbol for love –  between world political and religious leaders, the Italian fashion house wants to create awareness to combat the ‘culture of hatred’ and to create a new ‘culture of tolerance’.

“While global love is still an utopia, albeit a worthy one, the invitation ‘not to hate’, to combat the ‘culture of hatred’, is an ambitious but realistic objective,” explains Alessandro Benetton, Executive Deputy Chairman of Benetton Group. “At this moment in history, so full of major upheavals and equally large hopes, we have decided, through this campaign, to give widespread visibility to an ideal notion of tolerance and invite the citizens of every country to reflect on how hatred arises particularly from fear of ‘the other’ and of what is unfamiliar to us.”

The website of the Unhate Foundation shows more images of kissing political leaders.

One Comment leave one →
  1. November 16, 2011 8:35 pm

    At first I though OMG!!!, then I realised its photoshoped, 🙂

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: