UNHATE campaign by Benetton
Benetton started a new campaign and foundation, called Unhate. By using ‘the kiss’ – an universal symbol for love – between world political and religious leaders, the Italian fashion house wants to create awareness to combat the ‘culture of hatred’ and to create a new ‘culture of tolerance’.
“While global love is still an utopia, albeit a worthy one, the invitation ‘not to hate’, to combat the ‘culture of hatred’, is an ambitious but realistic objective,” explains Alessandro Benetton, Executive Deputy Chairman of Benetton Group. “At this moment in history, so full of major upheavals and equally large hopes, we have decided, through this campaign, to give widespread visibility to an ideal notion of tolerance and invite the citizens of every country to reflect on how hatred arises particularly from fear of ‘the other’ and of what is unfamiliar to us.”
The website of the Unhate Foundation shows more images of kissing political leaders.