Bavaria V-Dress by Spijkers & Spijkers
Remember the FIFA South Africa 2010 and the brilliant Bavaria campaign with the orange dresses?
Today, brewery Bavaria has launched a new dress for ladies who want to support the Dutch soccer team in style during the UEFA EURO 2012. The V-Dress, which stands for Victory Dress, is designed by the Dutch twin fashion designers Spijkers en Spijkers.
I don’t drink beer and I’m only into soccer when the Dutch team makes it to the quarter-finals (and further), but this dress is a YES.
For those girls who live in The Netherlands and want to get one of the 1,000 free and numbered V-Dresses: be at the Markt in Eindhoven at 5pm or at the PC Hooftstraat in Amsterdam at 8pm on this Friday April 20.
I predict another orange dress madness!
Photo: Marc de Groot