Framed in Print
Today is the day! Not only my boyfriend has turned one year older, but also Framed in Print opens at Foam. This exhibition presents an overview of forty years of photography from leading Dutch magazines as reflected by the work of five photographers: C. Barton van Flymen, Bart van Leeuwen, Boudewijn Neuteboom, Bart Nieuwenhuijs and Peter van der Velde.
They determined for a significant part the look of lifestyle magazines from the last 40 years. Their work, commissioned by Dutch magazines such as Avenue, Elegance, AvantGarde and Nieuwe Revu, had a great influence on advertising and fashion photography in the Netherlands. Without losing any of their power, the photographs will be a trip down memory lane for many. The exhibition has been produced by Hans van Blommestein and Bart Nieuwenhuijs, in collaboration with Foam.
Thematically arranged, typical magazine themes are highlighted in the exhibition, such as documentary, culinary, fashion, interior design, travel, portraiture and sports – from Belize to Bhutan, from California to Korea, from Chanel to Gaultier, from André Hazes (Dutch torch singer) to Andy Warhol, from Marco van Basten to Candy Dulfer, from organic chicken to king crab. The best of the work by these photographers has been brought together within these themes and an intriguing portrait of an era has been created.
The exposed work has had a great deal of influence on advertising photography. I love especially the photography of Boudewijn Neuteboom, who worked a lot for Avenue. Avenue was one of the first, no it was the first Dutch glossy that highlighted fashion in an outstanding way. It’s such a pity that my boyfriend and I have other plans for his birthday, and that I miss the opening and Boudewijn (thank you for the invitation!)
Along with the exhibition, a book in magazine format will appear, with more than 200 finely presented photos of each photographer’s work. The five books are combined in a boxed edition: Fotofolio, 40 jaar Nederlandse Tijdschrift Fotografie (meaning: Photo Folio, 40 years of Dutch Magazine Photography).
Framed in Print will be exhibited from 11 October – 11 December 2013.
To attend the opening event today (starting 5:30pm), please RSVP on Facebook.